NEP 4.0

As the Senior Marketing Director with Miral Destinations, Sarah is responsible for leading the branding and marketing programs for Saadiyat Island in addition to managing other Miral projects.  

Previously, as Miral’s Marketing Director for Saadiyat Island, she was responsible for promoting Saadiyat as a transformative luxury destination and for delivering marketing plans. She worked to create and implement marketing campaigns and tactical initiatives to increase awareness of the destination in partnership with sales departments, travel and tourism operators and others aimed at enhancing the competitiveness of Saadiyat Island.

Previously, Sarah served as Manager of Sustainable Cities Marketing for Masdar. She also worked for TwoFour54 as brand manager in the marketing and communications department, and in the marketing and communications department of Aldar Properties. 

Sarah participated in the three-year Graduate Development Program at Sandhurst in London after earning a Bachelor of Business Administration from the American University in Dubai. She was part of a high-level leadership program through the Dubai Women Establishment known as the Innovation Leaders Program, hosted with the Ashridge-Hult Business School in the UK.