NEP 4.0

As a National Expert in Real Estate Development and Investment, she focuses on shaping strategic initiatives that align with the UAE’s long-term vision. Sarah’s work involves identifying and promoting investment opportunities that foster sustainable growth and enhance the nation’s global competitiveness.

With a background in destination marketing and strategic brand development, Sarah brings a unique perspective to real estate projects, ensuring they resonate with both local communities and international stakeholders. Sarah’s experience spans various sectors, including sustainable urban development and cultural tourism, enabling me to contribute to projects that reflect the UAE’s rich heritage and ambitious future.

Through the National Experts Program, Sarah collaborates with key stakeholders to drive initiatives that support the country’s economic diversification and position the UAE as a leading destination for investment and innovation.

Previously, as Miral’s Marketing Director for Saadiyat Island, she was responsible for promoting Saadiyat as a transformative luxury destination and for delivering marketing plans. She worked to create and implement marketing campaigns and tactical initiatives to increase awareness of the destination in partnership with sales departments, travel and tourism operators and others aimed at enhancing the competitiveness of Saadiyat Island.

Previously, Sarah served as Manager of Sustainable Cities Marketing for Masdar. She also worked for TwoFour54 as brand manager in the marketing and communications department, and in the marketing and communications department of Aldar Properties. 

Sarah participated in the three-year Graduate Development Program at Sandhurst in London after earning a Bachelor of Business Administration from the American University in Dubai. She was part of a high-level leadership program through the Dubai Women Establishment known as the Innovation Leaders Program, hosted with the Ashridge-Hult Business School in the UK.