NEP 2.0

The UAE strives to create a vibrant cultural sector that attracts creative talent from around the world, supports our tourism industry, and shapes new narratives of the country, amplifying the reach of our creative achievements across the world. 

Maisa grew up in a family that valued arts and culture and were passionate about visiting museums. As the Senior Project Manager of the Guggenheim Abu Dhabi, she is now cultivating that same passion in the next generation of Emiratis. “Overseeing a modern and contemporary art museum in the making, I have learned that the initial step is to raise awareness and provide an understanding for the future museum visitors. It takes a generation to value the accessibility to arts and culture in Abu Dhabi, and there is a need to build it from the elementary education system.”

Her goals for the Experts Program are to learn more about the government’s strategy for the culture sector and to facilitate the further development of the cultural ecosystem by networking with her peers in other sectors. “Learning to be open to others’ points of view while being able to articulate your own allows you to better understand one another.”