NEP 4.0

As the Group Chief Executive Officer of PureHealth, the largest healthcare platform in the region, Shaista Asif is at the forefront of revolutionising healthcare across the Middle East and beyond. Shaista spearheads a comprehensive portfolio, comprising 100+ hospitals, 300+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, and strategic investments. 

Shaista has steered groundbreaking innovations and healthcare acquisitions in the Middle East, the UK and in the US, catapulting PureHealth as the fastest-growing and the most diversified healthcare group in the Middle East. 

Propelled by a commitment to champion longevity, Shaista drives PureHealth’s visionary strategies to fuel the company’s exponential growth. Having played a pivotal role in orchestrating PureHealth’s successful initial public offering (IPO) in 2023.

Shaista remains steadfast in her commitment to fortifying PureHealth for Industry 4.0 opportunities, driving global expansion strategies and forging impactful partnerships. Her accomplishments have earned her a place of honour in the Forbes Top 100 Most Powerful Businesswomen 2023, Forbes's Top 100 Healthcare Leaders 2023 and 2024 lists, and the Top CEOs 2024 list. Passionate about women empowerment, Shaista serves on the Board of Hamara Ghar Welfare Trust, dedicated to supporting displaced orphan girls in Pakistan.